Step into the comfort zone with touchy-feely tees, soft shorts, and satin trim joggers.

Don’t let the softness of these sweaters and fleece sweatshirts fool you. They’re all attitude.

Lazy weekends just got a bit more glamorous with these comfy satin trim joggers.

Soft flannels, fuzzy camis, and flowy shorts are all part of a balanced closet.

Featuring cute details, your fave classics are here with seasonal updates, and they’re SOFTER than ever.

Wear it 2 ways! You literally can’t go wrong with this reversible lace-up t-shirt dress.


Shop the Soft Shop in the following malls:


City Centre Mirdif, Dubai
Dubai Mall, Dubai
Abu Dhabi Mall, Abu Dhabi
Bawabat Al Sharq, Abu Dhabi
City Centre Fujairah, Fujairah
Al Naeem, Ras al Khaimah
BurJuman, Dubai


TAJ Lifestyle Center, Amman
The Galleria Mall, Amman


Muscat Grand Mall, Muscat


City Center Doha, Doha
Ezdan Mall, Doha
Mall of Qatar, Al Rayyan
Doha Festival City, Doha


Dalma Garden Mall, Yerevan


Mall of Dhahran, Dammam
Sahara Mall, Riyadh
Panorama Mall, Riyadh
Hayat Mall, Riyadh
Khurais Mall, Riyadh
Al Nakheel Mall, Riyadh
Mall of Arabia, Jeddah
Haifaa Mall, Jeddah
Al Salaam Mall, Jeddah
Aziz Mall, Jeddah
Makkah Mall, Mecca
Al Noor Mall, Madinah
Jouri Mall, Ta’if
Jubail Mall, Al Jubail
Tahlia Street, Jeddah
Al Yasmin Mall, Jeddah
Kingdom Center, Riyadh
Al Ahsa Mall, Al Hofuf