“It’s never been cooler to be seen looking like you’ve been working out.”
The cultural shift towards casual dressing has taken over runways and streets in the past year, with Nike CEO Mark Parker even proclaiming: “Leggings are the new denim.” But why is it suddenly socially acceptable to wear gym clothes 24/7? Some fashion sources would rather define it as a fashion statement, an “I’m so awesome, I don’t even have to dress up.” attitude. We prefer to say: “We like being really comfortable while also looking super fresh.” The activewear (athleticwear or sportswear) trend started on the West Coast and has totally taken over our wardrobe. With the launch of our new activewear collection, we’ve put together 4 ways to embrace this fashion trend so you can look fly, gym to street.
Chill Out Girl
Sweatpants Are for Show
Sweatpants are no longer just for lounging around on a Sunday morning. These comfy bottoms are the new uniform and can be your best friend when worn with a fitted top (like this Crossed Back Tank) to balance out your silhouette. You just pulled off wearing your at-home pants out of the house!
Yoga Girl Vibe
Nothing says celebrity fashion more than taking inspiration from yoga and wearing it as street style. A loose Side Slit Drop Shoulder Tee over a Strappy Sports Bra and Printed Leggings gives you that carefree look you’ve been craving.
Show Off Your Bra