Who said basic has to be boring? From camis and tees to leggings and jeans, check out the must-haves you always gotta have on hand. Our Be..
Why not heat things up? With retro looks, back details, and delicate patterns, summer can’t come soon enough! Our 2017 Swim lookbook has t..
Time to make your getaway. Ditch your blanket scarf and say hello to swim, shorts, and sweatshirts with eye-catching details. Check out ou..
It’s officially warm-up season. We’re starting Spring right with our new collection of distressed jeans, soft sweaters, sporty sweatshirts..
For the release of our new denim collection, we sat down with our denim designers to get the inside scoop on the jeans you love.
Here are 5 essentials from our That’s So 90s lookbook to help kick start your 90s wardrobe, from loose fitting jeans to chokers to plaid.
The 90s had some good fashion and some even better TV shows! Here are four old school 90s styles inspired by our favourite sitcoms.
Adding a nice edge to any outfit, bomber jackets are the trend this season. Here’s how you can rock these 5 bomber styles for fall.
This summer it’s all about throwing it back to the 90s so here’s how to make DIY chokers to give your outfit an instant boost.
Vlogger Danielle Marie shares her thoughts on YouTube, her first visit to Montréal, and the reason our denim collection makes her feel edgy!
Fashion and health blogger Joy Baber of A Little Detail talks favorite denim shorts in this quick 5 questions interview.
White on white is one of the hottest trends for summer in 2016. Here are five outfits to help you understand how to wear the all white trend.
Wondering what essentials your wardrobe is missing? White tee? LBD? Flat shoes? Here’s a list of 10 things every girl needs in her closet.
Jessica Lemos is a NYC-based personal style blogger that puts fashion, music, photography and now our Boyfriend Jeans as her top passions.
Arizonian fashion blogger Shelly Stuckman gets cozy in our new Cozy High Waist Jeggings and talks tigers and macaroni and cheese!
Toronto style blogger Nikita Bhola styled our Retro High Waist Jeggings and gave us great back to school outfit inspirations.
Boston style blogger Florencia R. can go from day to night in our Skinny Jeans, especially when they’re in her fave colour: blue!
Regina Instagrammer Jane Indzeoski’s laid back style is a perfect match for our Low Waist Jeggings.
Toronto fashion writer Tia Elisabeth is a little obsessed with our very versatile and “stupid comfy” Super Soft High Waist Jeggings.
To celebrate our anniversary, we took a look back at our Montréal roots and crafted the iconic Heritage 75 collection featuring premium denim, vintage washes and timeless pieces.