We are so excited to share our new Jeans You Love campaign with you! Jeans are more than an ordinary piece of clothing; they tell a story. At Garage we recognize this and that’s why we’re proud to offer our largest variety of jeans styles ever designed. Jeans are central to every girl’s wardrobe and outfit because we can wear them anywhere: out with our friends, at school or when we just want to chill with our besties. They are indispensable and if they could talk, oh the stories they would have! (Think Sisterhood of the Traveling Pants ?) So discover who you are. Be yourself. Feel free. Live your dreams. Share your story in jeans you love.
For the photo shoot we were inspired by the 1970’s, the era that saw the birth of the indifferent, casual chic approach to fashion, which consisted of sweaters, t-shirts, jeans and sneakers. After choosing sunny California for the setting, we scoped out different locations until we fell in love with a beautiful 70’s inspired home in Whittier, a suburb of Los Angeles. Throw in a 1969 Plymouth Barracuda and we instantly added a little bit of badass to our shoot!
Our awesome models, Alexa Mareka, Olivia Brower, Lily Jean and Maggie Laine, were a blast to work with! They really understood the vibe we were trying to create and if you followed us on Snapchat you got a real behind the scenes look at how much fun they had on the shoot! The shoot was completed in two jam packed days and the girls got a chance to bond on set: we played some b-ball, ordered pizza and took turns showing off our longboard skills – some of us were better than others! Our photographer Markus Seer perfectly captured every moment and, to continue with the 70’s theme and those popular Polaroid cameras, snapped these amazing Instax shots.
Have a look below at our photo diary from the Jeans You Love photo shoot in California!
Maggie Laine is from Georgia and has the cutest accent ever! Always smiling, she was a blast.
Alexa Mareka first worked with us for our summer shoot and we just loved her! Since, we’ve brought her out to our head office a couple times so now she’s pretty much part of the Garage fam. ?
Olivia Brower and Lily Jean were the perfect duo to complete our model squad! They were full of energy and kept us going all day long.
Don’t forget to enter our Free Jeans for a Year Contest!