The mention of denim shorts sparks up nostalgia for sun-soaked, endless summer days. Biking with friends, walking on the beach, summer BBQs and of course, music festivals. They seem to be a staple in everyone’s wardrobe; you can pretty much wear them anywhere, all the time.
Garage loves DENIM. So join us as we take a nostalgic trip and look at the history of denim cut offs and the different styles from the 60’s until today.
1960’s – The Originators
Denim shorts for women became popular in the 60’s as a way to express themselves through fashion, to step away from war and politics and assert their independence. Denim no longer consisted of ‘working’ pants like in the 1890’s when workers relied on denim for it’s durability and not for its cool washed out rips and hip-hugging feeling. It was now a fashionable fabric and the very beginning of discovering the oh-so-many-ways to wear them.
Wrangler Jeans ad from 1960s.
1970’s – The Mainstream
By the 1970s, denim in all its forms permeated mainstream fashion. One famous denim icon Catherine Bach, Daisy on the TV show Dukes of Hazzard, became such a fixture because of her sexy shorts that short shorts became simply known as Daisy Dukes.
1980’s & 1990’s – The Style Icons
Fashion Icons: Madonna was known for her versatile and ‘chameleon’ style in the 80’s while Cindy Crawford was known as one of the biggest supermodels of the 90’s. Both were spotted wearing high-cut denim shorts throughout the 80’s and 90’s.
Denim shorts have now made their way to all music festivals around the world. They have now become a necessity for all festivals being versatile, comfortable and perfect for the summer heat. Garage has released their very own Festival Shorts perfect for every festival look. BTW don’t forget to tag #garagefestival when rocking yours this summer!
Get the Look
Shop the Midnight Tint Retro High Waist Short to get Kendall Jenner’s festival look.
Shop the Flirty Short With Rolled Cuffs to get Gigi Hadid’s festival look.
Check out our entire denim shorts collection.