I LOVE LOVE LOVE the new Marc by Marc Jacobs Fall 2014 campaign. New designers Luella Bartley and Katie Hillier decided to do it differently and cast fashion fans through Instagram rather than models. Awesome right?! With the #castmemarc, fans were asked to post a pic of themselves and with over 70,000 entries, only 9 were featured! Check out the pics below.

Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs